For most business organizations these days, brand awareness has become synonymous with logo designs. However, most people think that when we talk about logo, all we are talking about is the design. Well, this is not true. If truth be told a logo design comprises of the structure as well as the typography. There is no way a logo design can look stunning, if it does not have a perfect font to match. A mismatched f...
People have a particular idea about brands as just labels for certain products of a company. However, not everyone thinks of a brand as a social concept with elements that trigger a person’s emotions and philosophical thoughts. The notion of brands as socially constructed reflect how people produce ideas and images they attach to products and services up for purchasing. Both brand and consumers build and rebui...
In today’s times, when customers have short attention span and even shorter memory retention, logos can make or break a company’s market presence. Thus, most organizations these days put in efforts to come up with unique logos that are attractive enough and at the same time spell out what the company is all about. However, with millions of logos flooding the market scene, do you think it is really that ea...
How Logo Designs are Made: Transactions between Designers and Clients The design process, particularly for logos, is a two-way street between the designer and clients. As designers, we need to understand more than just the basics about our customers. In turn, our clients will need to know more about our style to see if the vision they have in mind about their logo and the artistry we have as designers would go toget...
Many consider designing logos easy. After all, you only need an icon, your brand name, and a splash of colors, and you’re done! Unfortunately, this mindset might be okay if you’re not creating a logo that will become your brand’s silent ambassador. That is what logos are! They are a company’s face to customers and the rest of the world (or community if your business is local). Unsurprisingl...
Personal Touch with Custom Logo Cases Finding gifts for people are becoming increasingly difficult. We are quickly entering the holiday season and soon to follow will be the close of another school year. What do you give your employees? What do you give those graduating seniors? How about those students who are just entering high school? When deciding on what to give the important people in y...
Easiest ways to promote your website today Every company desires to pursue the way to success, making their website popular amongst their audiences and potential customers. Understanding an importance of web presence many companies have developed a website to promote their company’s products and services. Emerging business websites have created tough competition among the websites. Developing a website ...
Custom Logo Design Your company has a brand name and a logo; but does your image really stand out? Are you distinguishable among your competitors? Many businesses struggle with branding and distinguishing themselves from the crowd and their competitors. This is because designing a logo needs professionalism to study the nature, history, culture, values, colors and its symbols and to understand the competitive envir...
Measure your website’s audience How many people visit your site? Where do they come from? What are they doing? AFS Analytics answers these questions and much more! A reliable and easy solution to use With AFS Analytics, you can analyze the behavior of the visitors and understand how to improve and modify the content of your website to get more traffic. A "Right Now" report allows you to vi...
Letterpress is a printing technique dating back to the mid XVth century. Even though nowadays digital printing is commonly used as the main method for printing, letterpress is seeing a rebirth because of its unique feel, texture and visual effects. However, this revival, as opposed to letterpress’ use back in the day, is seen in fine arts, stationery, special events etc. Start designing your logo now H...
Making a logo that stands out, speaks volumes about your brand, and guarantees instant brand recognizability is easier than ever with 21st-century logo design tools. Unfortunately, choosing the best from hundreds of seemingly identical logo makers can be challenging, especially for first-time business owners, startup entrepreneurs, and aspiring graphic designers. The good news? Knowing the characteristics of a goo...
Why hire a digital agency for your website Determining how to market your business online is a difficult decision. Despite the have-a-go logic of companies like Weebly, Wix, Shopify, Squarespace and the like, creating a website or mobile app for your business is a complex process. Yes, anybody with a bit of digital technology knowledge can build a website for you, but is it really good enough considering a website i...
