The more places people see your brand, the more likely they are to remember you. And the more likely they are to remember you, the more likely they are to continue interacting with your brand and buy your services. In short, brand visibility is positively linked to brand engagement and sales. That’s why you put so much effort into designing the perfect logo, right? And into creating a website and social ...
At some point or another, everyone needs a transportation service. Whether they’re shipping commercial goods to another country or delivering grandma’s birthday gift to the next town over, transport companies provide a much needed service that we all need. That’s one of the reasons why transport logos are so important — everyone who sees them is a potential customer. So what makes a good...
Traveling is supposed to be fun and exciting, capitalizing on people’s natural passion for adventure… so why are so many travel logos boring? If you’re a travel brand, your logo should reflect the thrill and exhilaration of the industry to entice customers and encourage their high spirits. The question is, how do you design a travel logo like that if you’re new to logo design? In this g...
In previous blog posts, we’ve talked a bit about logo designers. More specifically, we recently discussed what you can expect when you hire a logo designer versus what you can expect when you use a logo maker to create your logo and the advantages of using a logo maker instead of hiring a designer. Hiring a graphic designer has its advantages too. When you hire a logo designer, you’re hiring ...
Healthcare professionals spend years studying the minute details and intricacies of the human body — if only they had that kind of expertise with logo design! Private-practice physicians, specialists like heart or eye doctors, and medical companies like laboratories or pharmacies all need logos just like any other business. And for those just starting out, they may need to design that logo themselves. If ...
There are a number of ways to get a logo. One is to design your own with the aid of a logo maker. Another is to use a logo generator; a program that’s similar to a logo maker but has some key differences. You can also hire a logo designer, and on this route, there are multiple ways to go. You can hire a freelance designer and work with them individually, or you can work with a design agency, where multiple prof...
Fashion brands don’t just make their products, they are their products. For high-end apparel and accessories, the name of the brand — usually represented by a recognizable fashion logo — is just as important as the design, the materials, and craftsmanship. People don’t buy bags from Louis Vuitton, they buy Louis Vuitton bags! More than other industries, fashion relies on branding to draw...
When designing a logo, you’re bound to come across the term “vector” - with or without using our logo maker. In the most simple language, vector graphics can be described as pathways defined by a beginning and end, with other points, curves, and angles included. A path can be a line, a triangle, a curved shape or a square. Vector graphics can be as simple or complex as you want them to be. ...and t...
When you need a great-looking logo, there are lots of logo generators at your disposal. But what you actually need is a logo maker, not a logo generator. They sound similar, but they’re actually two very different things. As their names imply, a logo generator generates a logo for you, while a logo maker is a set of tools you can use to make your own logo. You might be tempted to go with a logo generator ...
Before we even dive into the topic of effortlessly creating effective logos using online logo makers, we’d like to dive into the bigger idea to explain why this is all relevant for you. Why does logo design matter anyway? Design is all around us, whether it’s consciously consumed or subconsciously consumed. From the moment you wake up until the moment you go to sleep, all aspects around y...
As much as some of us try to fight it, the world changes every day. In some cases, jokes that were funny 10 years ago are offensive now, and as we’ve all witnessed, trends come and go, sometimes coming back again. Your business isn’t immune to the changes that are happening in the world. Maybe you started your business when the internet was in its infancy and now, you’re offering ecom...
The brands that need logos the most are the ones who can’t afford high-end design agencies. Young startups and SMBs benefit most from the brand recognition and awareness that come with well-designed logos, but unfortunately they have the smallest budgets for professional designs. On the bright side, all that is changing in recent years with a new workaround: paid and free logo makers. Nowadays, compani...
