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Stay connected and nurture relationships with customers, employees, or subscribers with impactful and meaningful email newsletters that can highlight new products and services, sales promotions and offers, and company news.  However, you’ll need compelling, visually striking newsletters with the right graphics to increase your email open rate, such as email signatures, logos, etc.  The open rate i...

Welcome back, logo fans and lovers! If you’re here, there’s a good chance you breezed through Part 1 of our 4-part series tangoing with the first 7 letters of the English alphabet, from Alluring A’s to Genius G’s, where we dissected the art (and science) of turning simple letters into brand powerhouses.  In this article, we will continue with our alphabet adventure, diving into those c...

Your business logo is the face of your brand; there is no doubt about this. It appears on all your marketing platforms—website, social media channels, newsletters, etc. Thus, creating an easily recognizable and memorable logo is a must, non-negotiable.  If you’re a startup looking to design a logo, it’s wise to understand the top logo trends and ideas in 2025 to get a glimpse of the changing...

“Marketing is a battle of perceptions, not products.” - a published study at Research Gate revealed. Understanding the meaning behind colors will help you make one of the most crucial decisions in logo design. Choosing and applying the right color palette plays a significant role in building your brand identity and influencing consumer perception of your brand.  Your logo color choice adds depth ...