Crafting an Engaging Newsletter with Your Brand Logo

Stay connected and nurture relationships with customers, employees, or subscribers with impactful and meaningful email newsletters that can highlight new products and services, sales promotions and offers, and company news. 

However, you’ll need compelling, visually striking newsletters with the right graphics to increase your email open rate, such as email signatures, logos, etc. 

The open rate is the percentage of customers/subscribers who open your email newsletter out of the total number of customers/subscribers. This is an essential metric in determining the success of your email marketing strategy. (more on this later)
Today’s guide will explore how to craft an engaging email newsletter with your brand logo. It will include structuring an effective newsletter in 2025 and designing your brand logo to complement it.

What Are Newsletters?

Again, email newsletters share information about your company's offers, products, and services and provide updates to your email list subscribers. They are emailed regularly and may be shared internally with your employees. 

Other content to share in newsletters includes showcasing upcoming events/webinars/workshops, advertising, highlighting new products/services, and distributing educational content. 

Structuring the newsletter

All the email newsletter elements must cohesively blend. That’s precisely why you must carefully consider and combine all the elements to create an email newsletter that produces results—higher sales, more subscribers, etc.

• The newsletter header includes the title of your email newsletter and your company logo. 
• The introduction tells your readers what the newsletter will cover and what they can expect from it. This part is crucial, especially since you may have new and old contacts reading this issue, and the introduction ensures everyone is updated. 
• Content and sections must be broken down into small bits for readability and skimmability. 
• Call to action/s (CTA) tells precisely what you want your readers to do (subscribe, buy, learn more, etc.). You may use at least one CTA evenly distributed throughout the content. 
• The footer contains your email signature with information, such as links to your social media and website. Add an unsubscribe link in the footer to comply with data protection laws and regulations. 

Crafting an email newsletter with your company logo

Here’s a quick and handy guide to creating a successful email newsletter.

Define your email marketing strategy, audience, and goals (read, realistic).  

Know your goals, but ensure they are measurable and achievable. 

This will guide you in creating a successful email newsletter. 

For example, do you want to increase conversion rates or traffic to your website? In this case, you’ll want the content development to include links to specific products and website pages.

Who is your audience? It’ll be wise to segment your contacts so that you only deliver the newsletter to the intended readers. This will guide you to tailor the core content and marketing strategy according to who your audience is - including their age, gender, location, occupation, and interests. 

Importantly, you must also consider the email preferences of your subscribers (NO EMAIL SPAMMING).

For the strategy, consider how often (frequency) and when to send the newsletter, how to promote it, and what content to include. 

Also, consider how to measure your success—newsletters and marketing campaigns. This includes knowing what metrics to track. 

Choose a newsletter design and email marketing software

Use email marketing software to design visually compelling emails even without design experience. Typically, these tools will have customizable email newsletter designs and a massive collection of customizable icons. For the rest, they go to the traditional route of hiring graphic designers.

Whichever route you select, brainstorm and choose a newsletter design that resonates with your brand kit. The key is visual consistency to strengthen your company’s image with your audience to make your brand feel familiar (read, familiar) and eventually memorable.

Select the template and layout

Determine the layout, referring to the look and feel of every element in your email, to best suit the content’s intention or goal. 
How you lay out your content and how it looks and feels will influence customer perception, just like an effective company logo will.
We recommend single-column emails if you want to simplify your readers’ experience. This allows content to flow smoothly and mimics how we read from top to bottom. 

Alternatively, we find 2-column or 3-column layouts to work best for multiple-topic content or an image-heavy newsletter issue. 

Personalize!

Add your core content and its sections, and then personalize the email design, including modifying every section’s size according to your preferences and, if any, changing out old icons. You can also change out any text, illustrations, images, or buttons, add hyperlinks to the buttons and CTAs, and include your brand colors!

[VERY] IMPORTANT NOTE

Ensure content ACCESSIBILITY for readers with disabilities. 

First things first, accessibility is a legal requirement. 

The rest - It improves your user’s experience. Hence, without much explanation, consider subscribers with motor, visual, cognitive, and auditory impairments when developing your newsletter.

Elements of an accessible email newsletter include high-contrast text (black text if using a white background), a legible sans-serif font like Arial, accessible CTAs, buttons with enough padding or contrast, and screen readers to test how your content reads aloud.

Also, consider a responsive email design to ensure it adapts to various devices, as many of us open emails on our smartphones. 

Export to HTML

Now, your content is ready to go! 

Export it as an HTML file, a text-only document containing interactive content intended for digital viewing. 

HTML lets you create a compelling email that people can read/view on any device. It allows you to add graphics and hyperlinked content and embed multimedia elements, including embedding videos, for a more satisfying user experience.

Think of a winning subject line.

Brainstorm and spend time thinking about a winning subject line for your newsletter. 

1. Keep your subject line succinct and to the point, ideally fewer than 60 characters! 
2. We recommend creating a sense of urgency—inviting readers to take action NOW. Some examples are "24 Hours Left," "Limited Slots," "Available Only Today," and so on.
3. Segment your email list. Try different subject lines to test which one brings home the bacon.
4. Write a preheader to give subscribers a quick preview of the issue’s content.
5. You can personalize your email by adding your recipient's name (e.g., "Hello Sally," "Dear Emma," etc.) or other personal information. 
6. Be creative (and fun)! You can use emojis in your email newsletter (but sparingly). Don’t overdo it. Puns can also grab attention and improve open rates.
7. Ensure your subject line aligns with your content’s message. Again, no spamming. Do not mislead your subscribers, or it will quickly backfire, and you will be instantly marked as spam.

Send a test email

Preview the template on the email clients across multiple settings, platforms, and devices. 

Enter email testing services. These providers ensure your intended audiences can understand your content and access its interactive design. 

After adjustments and tests, send the newsletter out to your subscribers using an email service provider (ESP), allowing you to bulk send emails, track vital metrics,  and manage your mailing list, like Hubspot and Mailchimp, which enable you to customize your emails, use analytics, and segment your list.  Automation is also possible with them (welcome emails, etc.)

Analyze your metrics

Sending your email newsletter isn’t the end of the process. You must track results to measure your campaign’s success and gain insights to improve your subsequent emails. 

• Open rate (OR) measures the number of people who open it.
• Click-Through Rate (CTR) measures the number of people who click your links. 
• The Unsubscribe Rate (UR) is also crucial. It tells you the number of people who unsubscribe from your list. A higher UR indicates mistakes that may include not providing value to your audience or sending too many emails. 

Track results

This can help guide and improve your overall strategy for succeeding email newsletters. For example, incorporate a converting call to action for the following email newsletter.  

By including design elements that deliver, you’ll eventually get better results for your future campaigns, so ensure that you use what you learned from the past campaign. 

Designing an email newsletter with your business logo

Scalability and size

• Maintain brand integrity with an uncluttered and clear logo.
• Go for a transparent background so it blends with any design flawlessly.
• Ensure you’re using an optimized, high-resolution logo for compatibility across devices. 
• Check that your logo works across platforms - not pixelated or distorted. 

Placement 

• Add your business logo in the right spot. As humans tend to scan from left to right, position it top center or top left.
• Maintain brand consistency, so embed it within the header of your email.
• Add a smaller logo at your email newsletter's bottom or footer section. 

Color harmony

• Place the logo on a white or light background if it’s dark-colored.
• Use matching brand colors for harmonious blending with your newsletter’s color scheme. 

Images and your logo

• Your logo must not be overwhelming if images are used in the newsletter. 
• Enhance readability with subtle background textures or dividers. 

Font

• Use logo fonts that are in line with your brand kit. Select a professional and readable font (sans serif).

Final Thoughts

Crafting a winning email newsletter can be easier than you think, given you have the right tools like Logogenie AI logo maker for logo design, email service providers, email marketing software, and templates. Achieving success in your email marketing campaigns is absolutely possible. Follow our tips for crafting compelling newsletters and designing one with your business logo today!