Your business logo is the face of your brand; there is no doubt about this. It appears on all your marketing platforms—website, social media channels, newsletters, etc. Thus, creating an easily recognizable and memorable logo is a must, non-negotiable.
If you’re a startup looking to design a logo, it’s wise to understand the top logo trends and ideas in 2025 to get a glimpse of the changing landscape of logo design and apply the best practices to your own creation!
So, before you design a logo for your business, know what’s relevant, engaging, and effective from our list of the top 15 logo design trends to watch out for this year.
1. Minimal and simplistic logos
For quite some time, minimalism has dominated logo design. Yes, even with the emergence of design styles.
Believe it or not, simple typefaces and minimalistic elements like simple shapes and texts are still huge.
So, whether you choose a basic typography, a monogram, or a symbol logo, you’d be happy to know that these design styles can still appeal to a wide range of audiences.
Big brands like Nike, Apple, and Airbnb have long proven that you don’t need “a lot” in your logo to make a statement (and a lasting impression). These multinational companies are globally recognized thanks to their professional and sophisticated minimalist logos, which are also timeless.
Modern consumers still value simplicity - wherein straightforward branding and clean aesthetics are appealing and feel more authentic.
Hence, if you want to be instantly recognizable (and relatable), opt for an uncluttered, sleek logo design for an impactful and solid brand identity.
2. Return of the playful, futuristic (and sometimes chaotic) designs from the late 1990s to early 2000s
Designs that emerged from this period are coming back—characterized by bold bubble letting, holographic or metallic finishes, tech-inspired designs, and neon colors.
The desire of millennials to reconnect with the trends and styles prevalent in their younger days and Gen Z’s appreciation for nostalgic designs are the primary drivers of this logo trend in 2025.
Brands will use Y2K elements to evoke feelings of optimism and fun! You can use smiley faces, flames, and butterflies in graphics and icons to incorporate digital-age rebellion in your logo design.
When it comes to color palettes, metallic silver, electric blue, holographic finishes, and neon pink are some options. (Yes, pink is a color trend this year.)
We have stretched text, bubble fonts, and even pixelated typefaces for typography.
So, are you ready to reimagine the past and bring back your customers to the wonderfully intriguing Y2K?
3. Arched or slanted logos
For decades, we’ve seen many logos with arched or slanted lines, like Adidas's three-stripe design, which has slanted lines forming a triangular shape, representing performance, progression, and ambition.
Nike's slanted checkmark design symbolizes movement, athleticism, and speed, and its swoosh adds movement and dynamism to the logo.
Samsung is another company, with its wordmark and slanted logo showcasing a forward-thinking outlook (innovation).
Adding slanted/arched lines to a brand logo can add character and playfulness to the design, in addition to making it memorable.
If you’re planning to apply this trend to a new logo design for branding or rebranding, reflect and rethink whether it’s on-brand and aligns with the theme you want to represent. For instance, diagonal/slanted text represents movement and progress, while curved/arched text evokes playfulness.
4. New look for 3D logo designs
Yes, 3Ds, which were a thing of logos in the early 2000s, are back in the game. But this time, they are more refined (and advanced), paving the way for a nuanced and natural look and creating a tangible and inviting feel in company logos.
Creating 3D logos will not be the same as using the bulky aesthetics from 3D's early applications; instead, it will lean toward techniques like softer edges, blurring, and gradients to create a three-dimensional effect.
5. Royal blue logo designs
Blue has always been a hit in logo colors. No wonder people favor this color, which has plenty of meanings.
Some associations with it include security, trust, stability, intelligence, loyalty, calmness, and responsibility.
Brands like tech companies and security businesses use it to market their brands as “trustworthy, honest, and confident.”
This year, a variation of blue—royal blue—will be a hit for logo designers!
It conveys trust, professionalism, authority, and reliability, helping brands appear innovative and credible. Who wouldn’t want that?
Walmart’s royal blue branding aims to build a strong connection with customers and evoke a sense of reliability, while Samsung wants to showcase cutting-edge technology, innovation, and reliability.
Meanwhile, Hewlett-Packard (HP) reinforces its expertise in computing solutions, and Pepsi incorporates this color to balance refreshment, energy, and reliability. What to know a little more about colors, check out this article about the meaning of colors.
6. Bringing back the retro logo design!
Logo redesigns are another trend to watch in 2025. Many brands are honoring their past and legacy while envisioning staying relevant amidst the latest artificial intelligence technologies, like the introduction of AI logo makers.
Celebrating their history and paying homage to their roots worked perfectly in creating an emotional connection with consumers by bringing them back to memory lane, something nostalgic.
Brands like Warner Bros. (2019) updated their logo design in collaboration with Pentagram. The new logo features a minimalistic and streamlined look, with the mission to modernize WB while not leaving its heritage behind. This also ensures that the new logo adapts to where it’s being displayed.
General Motors (GM) also unveiled its new logo with a lighter blue gradient and lowercase letters, showcasing its commitment to sustainability and zero emission tomorrow for its electric vehicles (EVs).
7. Abstract and geometric logos
Tech-driven and futuristic branding? Try abstract and geometric shape elements in your logo designs to convey clarity, modernity, and simplicity.
Abstracts, for one, are forward-thinking and reflect a brand’s ability to adapt to industry changes. Meanwhile, geometric shapes are easy on the eyes and are recognizable on many platforms.
8. Using Creative Typography
This year, we’re also seeing the trend of moving away from being too cautious in choosing font combinations and styles.
Many brands will embrace artistic font styles, including elongated stems and creative strokes, to create vibrant workmarks.
It’s about breaking free from uniformity and creating letterforms for a more artistic take on logo designs.
We predict brands will combine unexpected (unlikely) fonts, like classic-inspired fonts combined with sans-serifs or modern serifs, for logos with added personality and depth.
For example, Chobani, a yogurt brand, embraces a curvy wordmark - with fluid shapes and soft serifs. This reinforces their wholesome and authentic brand identity.
Meanwhile, Prada, a well-known fashion brand, has updated its logo design with an elongated serif for a timeless, modern, and sleek appeal.
Obviously, in 2025, more brands will use expressive, stylized fonts as the primary logo design element instead of only as a supporting element.
We’re excited to see brands leaning into typefaces that allow them to tell a story and make a lasting (memorable) impression.
9. Democratized logo creation with cost-effective AI logo makers
Startups and beginner logo designers can access complete logo design tools like the Logogenie AI logo generator.
Yes, we know this is not a style trend, but we want to emphasize that logo designing is now not limited only to those with huge budgets to pay logo designers.
Small business owners with limited funds can use AI logo design platforms like Logogenie. And here is the fun fact—even those without design skills can use our intuitive and easy-to-use platform to brainstorm and create stunning and memorable logos in less than an hour and at a fraction of the cost of traditional logo designers.
Newbie logo designers starting their freelancing business are welcome to our platform!
There are no more expensive graphic designers and logo design processes this time. Today’s AI logo makers democratize logo creation and give just about ANYONE the ability to create impressive logos—but in a cheaper and easier way!
10. Hand-drawn logo design elements
Doodles… squiggles—yes, the human touch elements in logo designs are making a huge comeback, and we understand why. Remember our post about branding with authenticity? You can establish an identity by wisely representing your brand personality. It’s not only about expressing your messaging tone and style but also about personalizing your branding effort.
Part of that is bringing that nostalgic feel to your brand logo. Experiment with whimsical images, illustrations, or cartoonified cartoons and see how a logo with any of these styles will work for you across platforms this year.
11. In the maximalist!
Minimalism has always ruled logo designs, and we don’t find it bad. In fact, we always believe that less is more.
However, 2025 will be a big year for taking the other direction, which is maximalism. Many brands will use the more is more approach in their logos with elaborate imageries for an impressively striking, vibrant effect.
TIP: If you’re taking this route, know that using fewer design elements will be better in some of your logo variations so that they’ll be easier for the eyes like on business cards or small screens.
12. Eco-consciousness
Earthy, neutral color palettes and natural shapes—which effectively give a nature-fresh feel—are IN this year, as most brands, including global companies like IKEA, Starbucks, and Unilever, strive to be more eco-friendly (especially represented in their logos).
This year, you’ll likely see more companies follow in the footsteps of successful brands that embrace eco-conscious designs, reflecting their commitment to environmental responsibility and sustainability.
Have you ever looked closely at Univeler’s logo for a while? The “U” is made up of smaller icons representing natural elements, such as leaves. Or how about Starbucks’ green logo, which symbolizes ethical sourcing and sustainability?
Nevertheless, using an eco-conscious theme in your logo design and branding effort can reinforce environmental responsibility and sustainability values.
This year, just like in past years, this theme is still huge—and may be for you if you want to represent vitality and growth.
13. Monogram logos
Do you want to display your name with letter logos or monograms? We got you! This is one of the logo design trends and ideas you should not miss in 2025, after all.
Typically, these monograms (letter marks) feature one to three letters, representing the longer name of your business.
Monograms are in this year but with a more modern look than traditional letter logos.
New monograms feature playful, creative designs and ornamental touches. They’re perfectly sized for different platforms, including digital channels, print (and even brand merchandise).
14. Lowercase logos
Lowercase logos evoke a sense of being laid-back, friendly, and approachable, and more brands are starting to recognize it. Unlike the formality and authority that uppercase logos project, these logos represent an approachable brand.
Lowercase logos can make you more relatable and human - making your brand feel more consumer-friendly and less corporate.
Examples of lowercase logos are those of MasterCard and Dyson.
15. Bold sans serifs fonts
Another trend in logo designs in 2025 is the use of bold sans serif, wherein the letters are packed closer together, with each letter narrower, unlike standard sans serif typefaces, making them look stronger and more impactful than ever.
The result will be a minimal and unique design, especially using tight letter spacing. Carefully coming up with condensed sans-serif logo designs combined with the proper understanding of color psychology in branding, you’ll successfully design a memorable and long-lasting logo.
Brands will use these condensed sans serifs for a modern, attention-grabbing, and powerful impact, allowing them to stand out in a crowded market.
Ready to explore our top 15 logo design trends and ideas for 2025? Use Logogenie AI Logo Maker!
Our intuitive AI logo generator allows you to unleash your creativity, mix and match design elements, and design as many business logos as you need or like. We have a complete array of design tools ready for you. Try logogenie today!
