“Marketing is a battle of perceptions, not products.” - a published study at Research Gate revealed.
Understanding the meaning behind colors will help you make one of the most crucial decisions in logo design. Choosing and applying the right color palette plays a significant role in building your brand identity and influencing consumer perception of your brand.
Your logo color choice adds depth to your design, visually communicating your company’s core values and brand personality while evoking the emotions you want to send to your consumers.
Colors are more than beautiful aesthetics. They connect your brand and your target customer. Logo colors influence the psych and connect with your consumers emotionally. This leads us to our next point: Understanding the best color combinations for logos in 2025 matters big time because they’ll determine the emotions you seek your consumers to feel just by looking at your logo.
Think Facebook, Google, and Nike. All these global brands have distinct logo color combinations that make them recognizable and memorable for the world’s audience.
- Facebook uses Blue and White for connectivity and stability
- Nike utilizes Black and White, which are bold, powerful, and timeless.
- Google, on the other hand, evokes inclusivity, playfulness, and innovation for its multicolor use: Blue, Red, Yellow, and Green.
Color psychology is essential when building your brand identity because it conveys deep meaning about your brand messaging and can evoke certain behaviors. Conversely, the wrong color choices can harm your imaging.
Indeed, colors distinguish your products and services from rivals and affect consumer perception towards them. They alter consumer moods and feelings, making them a crucial component of perceptual marketing (or mapping).
Today's article will highlight the importance of color combinations for logo designs. Are you ready? Let's dive in.
10 Best Logo Color Combinations in 2025
Before designing your logo, consider the right color palette. As mentioned, color affects the mind and stirs up emotions. Check out the following for the best color combinations for your logo this year.
1. Warm and Cool Shades
Imagine a warm, earthy orange combined with navy blue. What do you get? A professional, bold-looking logo ideal for brands seeking to project an approachable and refined personality. It’s an excellent choice for interior design brands, luxury fashion labels, tech startups, and consulting firms.
Why are warm and cool tones unique? Contrasting, it’s what they are. They intrigue yet are harmoniously interesting to look at. Balancing them can add sophistication to your brand identity.
2. Lime and Pink
Sportswear companies, fitness brands, innovative startups, energy drink brands, and other businesses targeting trendy consumers can take advantage of this logo color combination in the design.
Yes, we recognize that lime and pink are an unlikely combination, but that’s precisely what uniqueness is about, right?
Lime and pink are a striking, memorable combination of energy and freshness. Pink brings warmth and creativity to the table, while lime green gives freshness and a sense of growth and vitality.
You can use lime to add a pop of color that evokes enthusiasm, not only in your logo but also in other marketing materials, such as infographics and brochures. Together, lime and pink create a bold logo design.
3. Blue and Pastel Pink
Evoking feelings of trustworthiness and serenity, blue and pastel pink are another top color combination for logos in 2025. With the softness of pink and the stability of blue, you’ll get a balance of approachability and sophistication in your design.
Blue is a color associated with professionalism, trust, and stability. On the other hand, pink is friendly, inviting, and soft. We recommend blue and pastel pink for healthcare services, wellness companies, and beauty brands.
This combination is also effective for just about any industry where trust and emotional connection are crucial and companies that want to emphasize values like customer comfort, calmness, and reliability.
4. Cherry Red and Off-White
Elegant and timeless, cherry red and off-white are the best logo color combinations for bridal and romantic branding, fine dining restaurants, luxury fashion brands, and high-end tourism and hospitality services.
They create a premium feel and classic elegance. If you want to build a high-end brand, choose cherry red and off-white, which convey exclusivity and romance.
Passionate, attention-grabbing, and bold—that’s what cherry red is about. This color symbolizes power, energy, and love. An off-white color adds refinement and softness, providing sophistication, balance, and purity in the logo design.
Pairing these colors will create an inviting and luxurious logo design. Like lime and pink, off-white and cherry red are contrasting, yet they make a beautifully elegant logo that is not overwhelming.
TIP: Consider a bold, deep red font/typography on an off-white logo background for a high-end look.
5. Pink and Yellow
The perfect pair! They echo optimism and energy. How cool is that? Yellow is uplighting, cheerful, and approachable, ideal for industries seeking to express delight and happiness. This color is hard to miss. Think yellow taxis! Pair it with pink and stand out in a huge crowd.
Pink is invigorating, playful, and energetic, too, conveying youthfulness and a sense of happiness in a relevant way. It’s an attractive logo color that, when paired with yellow, can be the marriage of optimism, youthfulness, and energy. If you want to radiate a friendly, positive, and creative personality, yellow and pink may be the perfect combination.
Best for beauty products, fashion brands, food and beverage startups, and toy companies targeting a younger consumer base and want to inspire fun and happiness.
TIP: Match a bright yellow accent with a soft pastel pink for a modern, innovative look.
6. Dark Charcoal and Bright Yellow
An impactful and globally recognized brand, National Geographic's logo utilized dark charcoal and bright yellow, featuring a dark background highlighted with yellow accents.
The dark charcoal and tones symbolize stability and professionalism, and the bright yellow brings a sense of exploration and adds urgency and energy - aligning with National Geographic’s mission for adventure and MORE adventures.
The combination allows NAT GEO to stand out in the environmental and media sectors, highlighting its dynamic and bold approach to education, storytelling, and discovery.
Modern and striking, dark charcoal and bright yellow are innovative logo colors. Combined, they create a stark contrast, conveying a sense of forward-thinking, strength, and innovation. They’re the go-to choice for brands that want to project creativity and confidence.
Dark charcoal brings elegance and professionalism, while yellow adds optimism and excitement to the eye-catching logo design.
This combination is perfect for urban lifestyle businesses, design companies, sports brands, and tech companies that want to communicate dynamism, modernity, boldness, and stability.
7. Light Blue & Cobalt Blue
Blue has been a long-known branding color because it exudes confidence, stability, and professionalism.
American Express uses blue wisely in its logo design and successfully conveys values like modernity, approachability, security, and professionalism.
Light blue and cobalt blue use blue variations, balancing strength, calmness, trustworthiness, professionalism, and clarity.
Light blue can provide customers with a sense of comfort and calmness, while cobalt blue conveys reliability and stability.
This power duo is perfect for brands that want to inspire confidence and trust, making them practical for fintech startups, healthcare brands, SaaS companies, and corporate firms where technological advancements and professionalism are top priorities.
8. Light red and yellow
Want to inspire enthusiasm, warmth, and playfulness in your logo design?
Use this power combination to achieve that. Light red (coral) evokes a sense of excitement, energy, and passion. On the other hand, yellow (pastel) adds a pop of color, vibrancy, and optimism.
Both capture your audience’s attention and promote a friendly and positive vibe for your brand.
Which brands will it work best for? Casual lifestyle brands, food brands, and children’s products emphasizing approachability, joy, and fun must consider this combination.
9. Orange and blue
Naturally enhancing each other, think of it like best friends who harmoniously vibe well with each other. They offer balance, calmness, and positivity in the design. Orange is a vibrant color that does not overwhelm blue’s depth. This combination is a marriage of balance and dynamism.
Consider orange and blue if you’re a media company, marketing agency, fast-food restaurant, or sports company that wants to represent a high-energy, bold, and engaging brand.
TIP: You can use a navy blue typography with a bright orange icon to create an approachable yet modern feel for your brand.
10. Purple and black
Evoking feelings of mystery and luxury, purple and black create feelings of elegance and exclusivity, with purple conveying sophistication and royalty and blue mystery and depth.
We recommend this duo for niche tech brands, high-end fashion brands, perfume companies, and luxury services to convey prestige.
Create a premium logo by designing a deep purple design with black accents.
Color Combinations for Logos in 2025: Should You Go for Trends?
Our firm advice: No.
Colors of the year are always different. Trends also come and go.
What’s considered in or out in color shades is updated every season.
It’s always wiser to go for a classic, timeless design, which you never have to update as trends change constantly.
Go for color combinations that best represent your brand and the emotions or feelings you want to project to your ideal customers.
The key is to be unique and distinctive - stand out in the crowd.
Thus, do not chase or follow trends. Create your path (branding). Yours is different from the rest. Start with a logo that separates you from the pack.
When finalizing your color palette, reflect and ask: Does it align with my brand’s messaging style, personality, and values? And will it appeal to my target consumers?
Need color combination inspiration and guidance? Use our intuitive AI logo maker and suite of design tools to create a memorable, unique logo whose color combination makes you shine… and an all-season brand (that never goes out of style!)
